Free tool

Cost of Slow Support

Slow first replies quietly cost you deals. Estimate the annual revenue leaking out of your inbox, and what near-instant response is worth.

Monthly support conversationsChats, tickets or emails per month

Share that influences a purchase25%

Pre-sale questions, upgrades, at-risk renewals, where a reply affects revenue.

Current avg first-response timeHours until a human first replies

Average revenue per customerOne deal / annual value of a customer

Win rate with a fast (<1h) reply%

Conversion lost per extra hour of delay%

How this is calculated

Revenue-relevant conversations per year = monthly conversations × 12 × the share that can affect revenue.
Deals you'd win with a fast reply = those conversations × your win rate with a reply under an hour.
Share lost to waiting = every hour past the first × the conversion lost per hour, capped at 90%.
Revenue lost per year = deals you'd win × share lost × revenue per customer.

It's an estimate built on your inputs, not a benchmark. The two assumptions under the inputs, win rate and loss per hour, drive the result most, so set them from your own data if you have it.